Paul & Joe was created by French designer and mother  Sophie Albou in 1995. Since then, Paul & Joe, which she named after her two sons, has gone on to reach cult status, and is now carried in over 30 flagship stores and several up-market fashion shops throughout the world. Fans include a long list of top celebrities.

The Paul & Joe label has become known for its simple but elegant French chic designs, the great attention to detail, the quality of the fabrics and the uniquely designed prints. The collections are hip, refreshing and colourful, but also classically timeless, with witty prints and easy to wear cuts.

Paul & Joes creator, Sophie Albou, was born into a family of Parisian shirt makers. She studied fashion in Paris and after some years with the family business, she branched out on her own, creating Paul & Joe, initially as a menswear label. The womenswear line was launched in 1997 due to popular demand. Today the Paul & Joe collection includes womens wear, mens wear, childrens fashions and accessories, beauty and lingerie collections.

Check out the Paul & Joe collection at Buise in Amsterdam Zuid.