Ijin in ancient Japanese defines "outsider", "alien" or "foreigner". This description also advocates the IJIN brand philosophy as well as it independent company structure, pioneered by Philip Goss, an English "foreigner" in Italy. The IJIN label is an independent industry outsider. In denim market terms, IJIN Material is the black sheep label that chooses to work independently and with an almost fanatical attention to detail, as far removed as possible from commercialisation and the over industrialisation sometimes associated with denim production today. The "half man" logo symbolizes the symmetrical techniques used for cutting and producing the denim.
Denim Demon Jeans
Denim Demon mania has been sweeping through the Scandinavian jeans market with glowing reviews from those in the know, ever since its launch in 2006. The Denim Demon brand originates from pure passion and love for jeans and is shaped visually both through the level of detail and the vintage cuts. The founders of Denim Demon, Oskar and Anton Olsson, originate from the Swedish Sįmi people and it is the Sįmi people who provide the inspiration for the brand. Sami land is an area spanning the Kola Peninsula in Russia, northernmost Finland, the coastal and inland region of northern Norway and parts of Sweden from Idre northwards. The Sami people typical lead a predominantly outdoor lifestyle and in Sweden make their living from reindeer husbandry and traditional Sami trades such as handicrafts, hunting and fishing.
The founders have a clear view of their passion: To us jeans means so much more than just an easy way making a fast buck. To us, jeans means passion, love and inspiration. Our mission is to protect and to nurse the blue jeans heritage, and that heritage will always be reflected in a pair of Denim Demon jeans.'
The Japan Blue Group is based in the Mecca of denim - the Kojima district in Okoyama. Japan Blue sells denim fabric to top fashion global brands such as A.P.C., Christian Dior, PRPS and the amazing Pure Blue Japan. In addition the Japan Blue Group, through their business unit Momotaro, operate the private label of the Manabe family. Now we know that there are numerous Japanese brands that claim to be the real deal. Furthermore many brands from other places in the world that claim to be Japanese. What makes Momotaro one of a handful of the most incredible brands on Earth is because they themselves produce the fabric that they use for their jeans in house. They create a pair of jeans from the very first yarn to the final logo rivet. This is highly unusual among the hardcore denim labels of today.
Perhaps a word about the name? Momo is Japanese for peach and Taro is a common name among Japanese boys. Katsuhito Manabe explains that the Momotaro is a popular legend in Japan, dating back to cotton manufacturing period. The story goes that a woman discovers a peach in the river and brings it back for her husband. About to cut it into little peaces, the peach suddenly began to shake and burst open. A little boy emerges and announces to the flabbergasted couple that he is their long desired son. They name him Momotaro. The boy turns out to be gifted and grows up to fight with the Samurai against demons. He lived with his parents until the end of their lives - just like we should live with our pair of denims until the end of our lives!
Whyszeck - fashion for men
Whyszeck is a men's fashion label, founded in 2004 by Fredrik Pira & Christian Cerna. Originally started as a band & later reanimated into a fashion label, it began as a project between two friends in 2003 to create the perfect t-shirt. But as things evolved, they started to create other clothes as well. Whyszeck has evolved into a clothing brand for modern people, taking inspiration from everyday themes such as people, music, arts, family and friends. Always with pure designs, discrete detailing, fits and textures in a fashion/street mix.
And the name? Frederik Pira and Christian Cerna felt their language was not powerful enough to express their feelings so they decided they needed new words to describe the world they lived in. One of the strongest words they created was Whyszeck. This special Slavic-sounding word means: fantastic, extraordinary. Whyszeck became a metaphor for any first rate event they experienced or extraordinary object they discovered.
Nigel Cabourn - UK fashion designer
Acclaimed British designer Nigel Cabourn is renowned for his great menswear fashion collections, made from vintage fabrics which he bought in the UK many years ago, long before vintage clothing became as fashionable as it is today. He was inspired by his fathers diary of life in the army and began sketching his first designs, based on his fathers diary, at the age of 17. His look is a vintage military British colonial combination clean lines, crisp styling and retro military colours of blues and khakis.