Amsterdam’s House of Bols Cocktail & Genever Experience is an award-winning attraction, where visitors discover the wonderful world of Lucas Bols, the oldest distilled spirits brand on the planet, dating from 1575!

A visit to House of Bols Cocktail & Genever Experience on the Museumplein square in Amsterdam, is a unique adventure and an unforgettable interactive voyage into the glamorous world of cocktails, liqueurs, bartending, cocktail workshops and Genever.

Visitors find out all about Lucas Bols, distilling spirits and liqueurs in Amsterdam since 1575.

Awaken your senses as the House of Bols Experience takes its visitors on a spectacular journey through flavours, aromas, images, sound and film. Journey through the Hall of Taste, where visitors discover all 36 Bols liqueurs and how they are made, the Delfts blue room with the KLM collection, the World of Cocktails and the Genever Room.

Discover the fascinating story of Bols Genever dating back to the 1820’s, how it disappeared from the international market during the prohibition years, causing many a cocktail book to be rewritten only to re-emerge in the 21st Century in the world’s coolest bars.

Learn about the fascinating connection of Rembrant with the House of Bols and the role of the Amsterdam’s 16th Century Proeflokaal (or tasting rooms).

As winner of the Dutch Design Award for Best Exhibition & Experience, the House of Bols Experience is living proof that heritage and history blend perfectly with innovation and contemporary design.

The tour ends in the revolutionary Mirror Bar, where bartenders shake a Bols Genever and liqueur cocktail before your very eyes.

Like to try flair bartending? Try the magical Flair Booth with the specially designed Bols flair bottles - make your own cocktail shaking movie and send direct to your friends.

Finally, the  Bols Shop is a  a delight for the cocktail enthusiasts and is the only shop in the world where all 36 Bols liqueurs and its full Bols Genever range are available.

In a fantastically convenient location just opposite the Van Gogh museum, this attraction is highly recommended.

Entry Price – €12.50 per person including a cocktail of your choice (and a second for only €5 more…)

Opening hours
Strictly over 18’s!
Open daily 12.00 - 18.30 with late opening Fridays & Saturdays until 22.00.

Email us your enquiry...