From now until July 16th, Amsterdam Fashion Week’s annual Downtown event celebrates DESIGN, SUSTAINABILITY and DENIM
Guus Highlights:
Green design store GUUS has lots of goodies lined up for you during Amsterdam Fashion Week so make sure to get down to the Rozengracht 104 in the Jordaan. Highlights include introducing new fashion and skin care products; a Tineke Greijdanus dress, exclusively designed for Guus; ‘Sustainability Rocks’ t-shirts made using organic cotton mixed with recycled t-shirts & featuring prints from heavy metal scenes; as well as lots of discounts & free gifts including Reclaimed Fire Hose Slider Belts & sustainably made i-phone sleeves!
Amsterdam International Fashion Week (AIFW) has organised a downtown shopping route around the themes of design, sustainability and denim. Lookout for the Downtown logo at participating stores throughout Amsterdam City Centre.
Guus and eco fashion design:
The unique collection of lifestyle & fashion accessories at the Guus Store is based on eco design. You might call it slow design – many of the designers and artists represented by Guus live and work in Amsterdam and produce their mostly small collections themselves.
De Winkel van Guus - top green design store in Amsterdam
Besopure, the skin and make up care line based on purely natural ingredients, normally only available via the Besopure web shop. During the Downtown week, a small collection of Besopure beauty products is available at Guus. Guus invites you to discover and test these amazingly pure products for yourself at de Winkel van Guus.
Top Tip - Kim and Nicky of Besopure will be in the Guus Store in person on Friday the 15th of August 2011. They will be treating Guus customers to a hand massage. Guus will also be providing relaxing cups of tea and homemade cookies for customers.
Charlie+Mary
Well known sustainable fashion shop Charlie+Mary specialise in eco fashion and the Guus store is proud to present a few select new pieces from their collection. (Charlie+Mary are also participating in Downtown – you can visit them in de Pijp at Gerard Doustraat 84).
Super Supershirt
Supershirt cult t-shirts are now available at Guus! 5 super designed bamboo or organic cotton available for a very attractive price.
Blossoming Heart - free
Free hand made designers bag ring:
Buy any fashion piece during the Downtown fashion week and you will receive a free ‘Blossoming heart’ – a handmade key ring, designed by Maringe.
Look out for Maringe in the shop, she is one of the sales team.
Even More Guus Goodies!Each day of the Amsterdam Fashion Week Downtown event, customers will receive a 10 % refund on all bags and jewellery.
Free reclaimed Fire Hose Slider Belt with recycled handbags
Buy a Kazmok bag (sustainably made of conveyor belts), or an E&K sustainable bag made from used fire hoses and receive a free exclusive Reclaimed Fire Hose Slider Belt, normally priced at €30 and €39!
When you buy a Garbag bag, you can choose between 10% discount or a beautiful handmade mobile phone sleeve.
Free iphone sleeves with Garbags from Hamers
GUUS Eco Design Store – contact details & how to get there, printable map
Also participating in the Downtown event during fashion week:
on the Fashion Design theme:
Van Ravenstein Fashion Boutique
On the Denim theme:
Denham the Jeanmaker
Tenue de Nîmes, Denim inspired boutique
And on Sustainability:
Lady Day Vintage
Laura Dols Vintage Evening Wear
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